Why Authentic Corporate Images Matter More Than Ever Have you ever clicked on a company’s “About Us” page only to be met with a wall of text so long it could rival a classic novel? My immediate reaction is usually to back out and look elsewhere. Not because the information isn’t important, but because there’s no engagement, no personality, and absolutely no connection. It feels like reading a corporate résumé rather than meeting the humans behind the brand. The same goes for those overly polished glamour shots—the ones so heavily retouched that when you finally meet the person in real life, you barely recognise them. Instead of building trust, these images create distance. They feel staged, guarded, and disconnected from the real people doing the real work. But then there’s the opposite experience—the one that makes you pause. You land on a website and immediately see authentic, engaging headshots or portraits. Real faces. Real expressions. Real people. Suddenly, the business f...